Feedz is a start-up that offers a comprehensive Human Resources platform designed to help companies transition to a data-driven model, where accurate real-time information aids decision-making and operational enhancement. This HR tech start-up provides a platform to enhance employee engagement and performance.
Among other features, the tool enables employee engagement management, performance evaluations, corporate environment surveys, and process digitization. Additionally, it offers gamified modules. The company is one of the fastest-growing start-ups in Brazil, with one of the most rapid growth rates worldwide. For instance, in 2020 alone, during its early stages and amidst the pandemic, Feedz achieved a growth rate of 350%.
Today, Feedz has over 10 employees and serves more than 1,200 clients in a network of 150,000 users. This impressive success led Feedz to be acquired by the giant Totvs. Plathanus specializes in software development and is known for delivering results swiftly. Prioritizing client problem-solving, the company offers personalized assistance tailored to each partner's reality.
In this case, we'll delve into Feedz's challenges and how Plathanus assisted the company in developing mobile solutions that enabled the start-up to sustain its rapid growth and attract investors. Let's explore!

Challenge
Amidst its rapid expansion, Feedz recognized the need to develop a mobile application that would work on both Android and iOS devices. The company aimed to create a competitive advantage over its rivals by offering an additional point of contact and access for its users. Given that the platform is focused on engagement, ensuring a good user experience was paramount.
However, the company's rapid growth generated significant technology demands, and creating such an app required specific skills and resources that Feedz lacked. This hindered the allocation of an internal team (and resources) to develop the app. Adding to the challenge, Feedz had to race against the clock. Considering market timing, rapid app completion was essential for the company's growth strategy. Consequently, they needed a partner who could deliver the solution within approximately 30 days.
In this scenario, Feedz encountered Plathanus and recognized the company's expertise as the potential means to achieve the development of their mobile solution within the required timeframe and speed.

Solution
Plathanus operates in two key areas: project-based development and outsourcing (providing a team of professionals dedicated to the client's project). Bruno Machado Soares, Co-founder and CEO of Feedz, emphasizes that Plathanus' expertise was a crucial factor in forming the partnership since, as mentioned, Feedz lacked the means to handle the process internally.
"We believed it would be more efficient to hire a company with specialized labor on a project basis, possessing the know-how to work on app development; it was knowledge we didn't want to internalize," he explains.
Another challenge for the start-up was ensuring its platform functioned on both Android and iOS. Feedz found this differentiator in Plathanus, as according to Bruno, many companies they encountered offered solutions for only one of the operating systems.
"We searched for a partner for this project who possessed these competencies and skilled professionals to deliver the service within our required timeframe," he comments.
He adds, "We assessed several criteria. We were looking for someone with extensive project management experience. This is crucial; otherwise, projects tend to lack conclusion, and the scope is ill-defined. So, we sought someone with this expertise."
Yet, for Feedz, something more was required. Bruno emphasizes that the company sought a partner who believed in the project. "This is important to us: someone who doesn't see their client merely as another resource," he says.
Once the decision favored Plathanus, the company fully embraced the partnership, aiming for optimal synergy: "When we chose Plathanus, our team understood that we needed to embrace their cause as if it were part of Feedz itself," he states.

Results
The project was delivered on time, meeting Feedz's requirements. The app not only arrived in time to attract new markets and clients but also immediately impacted the company's growth. "Having the app helped us increase sales, retain clients, and enhance engagement. We have no doubt about that," Feedz's CEO points out.
This success was largely attributed to the alignment between the teams, fostering a smoother process and creating close relationships with constant communication.
"We created a WhatsApp group with all involved parties; the relationship was daily... it didn't remain a cold business transaction (...) we got closer to them, our technology team with their project director, to interact and iterate," Bruno highlights. He adds, "We interacted extensively for the product's evolution and to achieve the results we envisioned."
The positive experience in app development prompted Feedz to consider maintaining the partnership for continuous product improvement projects and planning new versions, which could further drive the company's success.

Benefits
Plathanus can be a strategic partner for high-growth companies. The qualified, ever-evolving team, resource optimization for clients, adaptability, flexibility, problem-solving, and agility enable companies to contract projects and focus on their core business.
This was precisely the case for Feedz: "The company was growing rapidly and couldn't allocate resources solely for the app, which was a specific project. We saw in Plathanus a partner that enabled us to keep an eye on the important roadmap while allowing us to deliver value with the app, which wasn't our specialty," Bruno concludes.
Whether for project-based work or outsourcing, Plathanus can help your company develop agile and customized solutions. Get in touch with us to learn more!